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OneSelf

- A journey to the self

OneSelf is a communication design approach that builds a bridge between psychological knowledge and audiences. Oneself transforms ideas of self-knowledge into visual languages and uses an interactive card game format to lead the audience to explore and sharing their self-knowledge more systematically.

DurationJan 2020 - May 2020
RoleResearch & Prototyping.
TypeVisual Design
ToolIllustrator, AE, Cinema 4D, Figma

What is the self?

When I want to answer this question, my first thought is that I have thick lips and curly hair.

In addition, I also think about what kind of person I am, such as what I like and what abilities I have,who I want to be, and my emotion, personality, and position.

Everyone has a different understanding of the self, which also complicates the "self."
To find a visual language to express the self, I started my design experiment.

Design Experiment:

1. A Narrative of self

During the project A Narrative of Self, I tried to use some reflection phenomena in nature to map some internal changes. So, I created some 3d animation to tell six narratives.

2. The Journey In Mind

To track changes in inner emotions, personality, and self-perception over time, I made a "one-week" note to record these changes. Then, I created a mental roller coaster based on the" one-week notes," which was aimed to create an experience of "The Journey In Mind."

OneSelf Design:

(Every player will get 1 card, 1 guide sheet during the game).

1. Card

Concept visualization for all players to understand, describe and guess.

2. Guide Sheet

Used for all players to know their card.

Game Flow:

OneSelf is a game without winning or losing, where players can exchange ideas about themselves and listen to other players’ stories.

Step 1

Every player gets a card.

Step 2

Read Guidebook.

Step 3

The Descriptor: Describe the card in turn.

Step 4

All descriptor will show their card in turn.

After Game

Payers will explain their understanding of the cards.

Conclusion:

This is a quote from a Oneself player. After researching the subject of "self," I found no right or wrong on the path of self-actualization. OneSelf helps people understand themselves more systematically through visual approaches and provide a place to listen and share self-narratives to help choose their self-journey.

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Let’s create design stories and explore adventures together!

© Haowen Liu 2025