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TAROMA

- "Random, Collect, Modular" Chocolate Experience

TAROMA (Tea + Aroma) is a tea-flavored chocolate packaging design. The product adopts a modular system to provide consumers with a "random flavor" and "jigsaw puzzle" chocolate experience. TAROMA combines eastern tea culture with western chocolate culture and integrates gamification into packaging design.

DURATIONJan 2021 - May 2021
TEAMHaowen Liu
ROLEVisual Identity, Graphic Design,
Structural Packaging, Prototyping.
TOOLSIllustrator, Photoshop
Cinema 4D, Procreate

About TAROMA

Fine chocolates, high-end prices.

Target audience:

The people who are looking for a new chocolate experience or a preference for tea.

Flavors:

Matcha
Oolong Tea
Red Tea
White Tea

Contents:

1. Chocolate Truffles:
4 kinds of truffle boxs for each flavor: No.1, No.2, NO.4, No.6.

2. "8+1" Chocolate Box:
Holding 9 piece chocolates, including an extra piece of random taste chocolate.

3. "Large Box":
Used for collecting all 4 flavors and a total of 36 pieces of chocolate.

Visual Identity

/ Identifier

/ Color Palette & Typography

/ Visual Elements

“Chocolate Truffles” Packaging

There will be 4 kinds of bars for Each flavor: No.1, No.2, NO.4, No.6.

"No.1" (contains 1 piece of chocolate) is not sold separately, but it can be obtained from the "8+1" chocolate box.

"No.2", "No.4", "No.6" (contain 2 , 4 , and 6 pieces of chocolate, respectively) are both sold separately and can be obtained from the "8+1" chocolate box.

/ Chocolate Shapes

“8+1” Box

- The “Random Flavor” Experience

Each "8+1" box contains 8 pieces of known flavor chocolates and 1 piece of random taste chocolate.

The "8+1" box has become a carrier of random flavors and the primary way users collect all the chocolates.

There are two random layouts of chocolate plates in the "8+1" box:

“Large” Box

- The “Jigsaw puzzle” chocolate experiences

Unlike the "8+1" box, the "large" box collects and pieces together all TAROMA patterns.

Therefore, the "large" box is empty, and consumers need to fill it up!

Because the "No.1" s can only be obtained through the "8+1" box, consumers need to purchase the "8+1" box multiple times to ensure they get all of the "No.1" s.

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