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PSO 3.0

- Production Surveillance Optimization

PSO 3.0 is a digital platform that empowers engineers in the oil & gas industry to inspect well health and optimize network performance. This project was a significant milestone during my time at Xecta, where I led interaction design to streamline workflows and enhance user experience, collaborating closely with users, product managers, and engineers to align business goals with usability improvements.

DurationFeb 2022 - Jun 2022
RoleResearch, Ideate, Prototyping
PlatformWeb
ToolFigma, Miro

Engineers rely on multiple tools daily for well health inspection and optimization, making workflows cumbersome and inefficient.

Previous versions of PSO focused on backend technology, leaving UX unoptimized. With PSO 3.0, I set out to transform the user experience from the ground up.

Challenge

1. Data Overload & Availability – Engineers struggled to filter and prioritize critical data.

2. Scattered Tools & Inefficiency – Users switched between multiple platforms, slowing down operations.

3. High Learning Curve – Existing tools were complex, leading to steep onboarding times.

Goal

1. Enhance automation – Reduce manual effort in monitoring and analysis.

2. Improve usability – Minimize onboarding time & enhance user satisfaction.

3. Refine UI design – Ensure a seamless, modern, and efficient interface.

4. Drive adoption – Make PSO 3.0 the go-to tool for daily operations.

Check Oil Wells Summary Like Reading News

After click into a well info card, user can read concise and informative updates on "pro summary" in an easy-to-digest format.

Let's take a look at the process!

01 Empathize

Stakeholder Synthesis

We started with user interviews, during which we learned about the user through a series of questions. Then, we recorded and summarized the users' stories in sticky notes to understand their workflows and daily challenges.

Affinity Mapping

To further understand and summarize users' behaviors and needs, we use the Affinity Mapping approach to convert users' answers into insights and prioritize them.

02 Define

User Persona

Based on the research of the first two steps, we generalize the user persona into the following two types.

Existing Flow Analysis

Through product walkthroughs, we mapped users' current workflows and Xecta technologies into flowcharts, providing a high-level overview of their primary behaviors and company systems.

03 Ideate

Proposed User Flow

After analyzing user behavior and presence technology, we designed a simplified, intuitive workflow to improve efficiency.

Information Architecture

The information architecture helped us better hierarchize the product and organize the content of each layer.

Wireframe

Created friendly and gamified experiences with a clear working path.

04 Design

Design System & Components Library

At Xecta, we follow the atomic design methodology, starting with defining atoms, molecules, organisms, templates, and final pages. Each element is stored in Design System for reuse across Xecta products, while each product has its own Components Library for specific components.

UI Display
For more details and interactions,

Please contact me at haowendesign@gmail.com

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© Haowen Liu 2025